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The PLANtoWIN™ System (Phase 2)
Organisations maximise the value available from the PLANtoWIN™
process and thinking by deploying all elements of the system, tailored
to the organisation. Typical elements are:
- Training and Education for management development
and executive support - for the first wave of activity, and also
for the ongoing management curriculum.
- Facilitation of the PLANtoWIN™ process
to achieve winning strategies
- Coaching and support – to achieve individual,
team and organisational learning.
- Developing trainers, strategy facilitators and coaches
to develop independent activity.
- Practical Integration with other key business processes.
- Integration with company systems including
management reporting and market intelligence
to maximise organisational benefits.
- Change Management, programme design, communication
and control – (using the variety of change levers and managing
the cultural, behavioural and competency issues).
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Benefits - Transformed business position,
stemming from:
- Winning activity across the organisation through
the regular, consistent and co-ordinated application of PLANtoWIN™
generating improved sales, profits and strategic position.
- PLANtoWIN™ used as a management tool demonstrating
leadership, direction & focus.
- Marketing and business strategy translated into manageable
actions.
- Learning while winning, with access provided to a
growing pool of knowledge.
- Conducting PLANtoWIN™ at the right time with
the right people and in the right way.
- Gathering and recording market intelligence, making
it accessible for all to use.
- Winning the really big external decisions e.g. those that need several divisions working in concert to win and achieve a major impact on the overall business and marketing strategy.
- Providing a common language for communicating opportunities
and actions.
- Integrating company systems that support the achievement
of winning strategies.
- Creating a customer-focused culture and aligning energies
throughout the organisation.
- Focusing attention by standardised reporting for executives
on the progress towards key business development objectives.
- Improving resourcing decisions by providing consistent
information on opportunities and resource requirements.
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